Aimee Christine Davis
Professonal Portfolio
About
Me
With 20+ years leading marketing, brand, content, and go-to-market strategy for enterprise technology, SaaS, and consumer brands, I specialize in turning complexity into clear narratives and building integrated programs that scale.
This portfolio highlights a selection of projects that reflect my range — from rebrands and product launches to executive thought leadership, event strategy, influencer marketing, and enterprise messaging frameworks.
Portfolio of Work
5
Brand Strategy & Messaging
1
I build clear, differentiated brand foundations—translating complex technology into compelling narratives, messaging frameworks, and positioning that align entire organizations and elevate market perception.
Go-to-Market Strategy
2
I create end-to-end go-to-market strategies that deliver products with precision, cross-functional alignment, and measurable business impact—from positioning and value props to launch sequencing and sales enablement.
Content & Thought Leadership
3
I develop high-impact content engines and thought leadership programs that strengthen executive voice, accelerate demand, and turn brand stories into market authority.
Product Launch Leadership
4
I lead end-to-end product launch strategy — defining positioning, crafting compelling messaging, orchestrating cross-functional execution, and enabling sales teams with the tools they need to win.
Experiential Marketing, Partnerships & Influencer Strategy
I develop and lead high-impact events, partnerships, and creator programs that strengthen brand credibility, expand audience reach, and create immersive experiences for customers and communities.
Brand Strategy & Messaging
A strong brand doesn’t just tell a story
— it builds a movement.
Quobyte Website Redesign & Brand Refresh (2023–2024)
Project Type: Brand Strategy • Web Experience • Messaging • Product Marketing
Role: Head of Marketing / Brand Lead
When Quobyte needed to modernize its brand and better communicate its value to enterprise and AI-driven workloads, I led a complete redesign of the corporate website, including UX architecture, messaging hierarchy, and product storytelling.
Scope of Work
Developed new brand narrative, value propositions, and product messaging aligned to enterprise buyers.
Created a homepage strategy that emphasized AI workloads, performance, and differentiators.
Reorganized information architecture to streamline buyer journeys across product, solutions, and resource pages.
Directed content creation, visual design, user experience flows, and cross-functional review cycles.
Produced a library of technical and value-driven content used across sales, web, and go-to-market.
Results
40% increase in website traffic post-launch.
More explicit articulation of product benefits for both technical and non-technical audiences.
A scalable content and messaging framework still used by product and sales teams.
Screenshots: Before/After for quobyte.com
SkyHive (McAfee) Enterprise Use Case
Project Type: Enterprise Messaging • Value Prop Development
Role: Messaging & Content Lead
When SkyHive needed to translate its complex AI-driven workforce transformation platform into messaging that enterprise buyers could easily understand, I led the development of a clear, compelling use-case framework.
This deck became a foundational asset for enterprise go-to-market alignment — helping sales, executives, and customer teams articulate how SkyHive’s technology solves real organizational challenges for Global 2000 HR leaders.
Scope of Work
Translated advanced AI capabilities (skills intelligence, workforce modeling, talent mobility) into accessible, outcome-driven value propositions.
Structured use cases by persona and business need (CHRO, Talent, L&D, Workforce Planning, DE&I, Operations).
Developed a messaging hierarchy that connected product functionality → business outcomes → measurable impact.
Collaborated with product and solution engineering to validate accuracy and ensure technical depth.
Built a clean, enterprise-friendly narrative flow for sales decks, analyst briefings, and customer conversations.
Impact
Equipped sales teams with a clearer, more persuasive way to communicate product value.
Improved buyer comprehension of a highly technical AI product in a complex and evolving category.
Strengthened the company’s positioning in conversations with enterprise HR executives, analysts, and industry stakeholders.
Accelerated sales readiness by giving teams a repeatable, solution-focused messaging asset.
File: SkyHive Enterprise Use Case Presentation
Symantec Brand & Channel Communications
Project Type: Global Channel Marketing • Brand Positioning • Communications Strategy
Role: Sr. Global Channel Communications Manager (Contractor)
During a period of major corporate transformation, I led the development of Symantec’s global brand and channel communications framework — creating the messaging, tools, and content systems that aligned internal teams, global regions, and thousands of partners under a unified brand narrative.
Scope of Work
Built the communication foundation that connected Symantec’s rebrand, partner initiatives, and product strategy across diverse global audiences. This included:
Developing messaging frameworks and brand alignment tools that clarified Symantec’s value propositions and unified its narrative across all partner-facing channels.
Writing and producing partner communications, including newsletters, product updates, campaign content, and executive messaging for the global channel ecosystem.
Creating rebrand support assets, such as FAQs, positioning guides, and internal reference documents to ensure consistent adoption across all regions and partner tiers.
Building editorial calendars and content pipelines to standardize global communication rhythm and improve cross-functional coordination.
Authoring blogs, commentary pieces, and strategic content that reinforced partnership value and strengthened Symantec’s storytelling across the channel landscape.
Collaborating with regional teams worldwide to align messaging, incorporate market feedback, and support a cohesive global communication strategy.
Impact
This work established a strong, consistent brand voice across Symantec’s extensive partner network and internal teams, increasing alignment, clarity, and communication effectiveness during a critical period of change.
Unified global teams and partners around a clear brand narrative and messaging structure.
Improved adoption of the corporate rebrand, thanks to comprehensive communication guides and resources.
Strengthened partner engagement through high-quality, relevant, and strategically timed content.
Increased clarity and confidence among channel teams through structured editorial planning and robust messaging support.
Enhanced Symantec’s brand presence by elevating storytelling and improving how value was communicated across regions.
Files: Partner Communications Plan, Branding Messaging Blocks, “Everything Works Better When It Works Together” Blog, Partner Newsletter, “Vision 2012 Partner Commentary” Blog, Brand Position FAQ, Brand Map
Go-to-Market Strategy
Marketing strategy is the art of creating clarity — for the customer, for the business, and for the road ahead.
Project Type: Executive Strategy • Org Planning • GTM Roadmap
Role: Strategic Architect
When Quobyte needed to transform its marketing function into a scalable, revenue-aligned engine, I created a comprehensive 90-day strategy that became the blueprint for the company’s next phase of growth. Acting as the strategic architect, I defined how brand, product marketing, content, demand gen, analyst relations, PR, and partner marketing would operate as a unified, high-performance organization.
This plan provided the clarity, prioritization, and direction the executive team needed to align marketing with sales, product, and company-wide business goals.
Scope of Work & Key Components
Brand & Messaging Priorities
Established a refined brand narrative and messaging hierarchy designed to move Quobyte upmarket, strengthen enterprise credibility, and support AI, HPC, and performance-driven use cases. This included positioning frameworks, value propositions, and messaging pillars for each audience segment.
GTM Alignment Across Sales, Product & Engineering
Defined the cross-functional operating model — ensuring every team understood their role in pipeline generation, product storytelling, and customer communications. This alignment tightened feedback loops, clarified ownership, and accelerated execution.
Content Roadmap & Execution Cadence
uilt a content engine from scratch, outlining the cadence, formats, and thematic priorities for blogs, thought leadership, technical content, case studies, and sales enablement assets. This roadmap enabled consistent storytelling while supporting SEO, demand Gen, and the sales cycle.
Analyst Relations & Media Strategy
You created a structured AR and PR plan that identified top-tier analysts, media outlets, narratives, and proof points needed to elevate Quobyte’s visibility in the enterprise storage and AI infrastructure markets.
Website & Digital Optimization Plan
You outlined the future-state vision for the corporate website, including messaging improvements, UX fixes, IA restructuring, and content needs — many of which later informed the full website redesign you led.
Strategic Impact
This document became the operational and strategic foundation for the company’s entire marketing scale-out. It demonstrated VP-level thinking by:
Creating organizational clarity and accountability
Translating business goals into actionable marketing plans
Establishing scalable processes and repeatable frameworks
Aligning cross-functional teams around a unified GTM approach
Enabling the CEO and executive team to resource and prioritize effectively
It was not just a plan — it was the transformation blueprint that positioned Quobyte to grow its brand, expand its pipeline, and compete more effectively in a rapidly evolving infrastructure market.
File: Quobyte 90-Day Plan
Quobyte 90-Day Marketing Plan
G-Technology (Western Digital) Global Marketing Strategy Deck (2016)
Project Type: Integrated Marketing Strategy • Demand Generation • Brand Positioning
Role: Marketing Strategist & Cross-Functional Lead
This comprehensive strategy deck outlined G-Technology’s global marketing framework — spanning demand generation, channel marketing, creator partnerships, social media programs, tradeshows, and PR. It served as the central blueprint guiding how the brand engaged with professional content creators, studios, and enthusiast audiences.
Key Components
Global GTM Strategy
Defined target audiences (enthusiasts, independent pros, studios/media houses) and aligned messaging, communities, and partnerships across all market tiers.
Demand Generation Framework
Outlined multi-channel programs including:
SEM + display advertising
Focused digital campaigns
Opt-in email strategy
Lead capture and scoring aligned with sales
Measurement and optimization plans
Partner & Influencer Strategy
Mapped out co-marketing opportunities with creators and organizations such as Red Bull Illume, Vincent Laforet AIR, Seed & Spark, and industry workshops.
Events & Trade Shows
Established strategic presence at major events—NAB, CineGear, Sundance, CP+, BVE—reinforcing the brand’s commitment to the professional production ecosystem.
Social Media & Content Cadence
Provided channel-level posting strategy, cadence recommendations, high-performing content examples, and paid amplification guidance.
PR & Global Coverage Analysis
Included year-over-year performance reporting across regions (North America, EMEA, APAC), highlighting:
495 unique articles secured
840M+ impressions
101 product reviews
40+ industry awards and accolades
Impact
Unified the company’s global marketing approach across retail, channel, influencer, PR, and digital.
Strengthened G-Technology’s position as the preferred storage brand among filmmakers, photographers, and production pros.
Informed product messaging, event priorities, and creator partnerships for multiple years.
Content & Thought Leadership
The mix of video, written content, and downloadable resources makes everything feel accessible and
well-rounded.
Quobyte Content Library & Thought Leadership Program
Project Type: Content Strategy • Editorial • Technical Storytelling
Role: Writer • Editor • Content Strategist
Developed a full content ecosystem — blogs, CEO ghostwriting, case studies, product narratives, and high-level thought leadership — that elevated the company’s credibility and strengthened its presence in enterprise storage and AI workloads.
Representative Work
CEO Blog Posts
Brand Blog Posts
Technical content series explaining architecture, performance, and use cases
Customer Case Studies: Hudson Alpha, Oregon State University, Digital Bedrock
Messaging Blocks & Brand Architecture used across sales and GTM
Impact
Elevated the executive voice and positioned Quobyte as a forward-thinking technical leader.
Strengthened inbound discovery and improved SEO performance.
Enabled sales with clearer value proof points and customer success evidence.
Files: CEO Blog Post, Brand Blog Post, Quobyte Content Samples, Hudson Alpha Case Study, Oregon State University Case Study, Digital Bedrock Case Study
Project Type: Global Communications • Partner Marketing • Strategic Messaging
Role: Communications Lead & Program Strategist
During a period of rapid transformation within NetApp’s partner ecosystem, I developed and executed a comprehensive global communications plan that aligned field teams, partners, and internal stakeholders around key product updates, program enhancements, and market campaigns. Your work ensured message consistency, accelerated partner adoption, and strengthened engagement across all geographies.
Scope of Work
Created and managed a structured communication engine that spanned announcements, newsletters, targeted emails, partner hub content, and cross-team enablement. Responsibilities included:
Building multi-channel communication plans for major partner initiatives, promotional campaigns, product updates, and new program rollouts.
Authoring and coordinating targeted emails, newsletters, and update campaigns for AMER, APAC, and EMEA audiences — including MDF program launches, Express Pack promotions, and Cloud Data Services content.
Managing cross-functional alignment with sales, field marketing, partner teams, and subject-matter experts to ensure all communications were accurate, timely, and strategically timed.
Publishing and updating content across partner platforms, including Partner Hub, Field Portal, MyNetApp.com, and internal sales communications channels.
Developing a steady communication cadence across multiple vehicles such as Andrew’s Answers, Partner Profit newsletters, Sales Weekly, and regional distributions.
Coordinating promotional assets and announcements for IDC MarketScape recognition, Cloud Data Services programs, FlexPod campaigns, and global event activations (including Cisco Live and Insight videos).
Managing translations, timing, and geo-specific adjustments to support global message consistency while addressing regional nuances.
Impact
Your structured communication system improved partner visibility, increased adoption of key programs, and strengthened alignment across global regions and internal teams.
Greater clarity and consistency across dozens of partner-facing message streams and communication vehicles.
Improved partner engagement through timely, targeted communications based on each region’s needs.
Accelerated adoption of new tools and program updates, including MDF enhancements, Express Pack promotions, and Cloud Data Services enablement.
Enhanced cross-functional collaboration by establishing predictable communication rhythms and centralized messaging alignment.
Supported major launches and recognition moments through coordinated global announcements and content releases.
NetApp Partner Communications Strategy & Program Execution
G-Technology (Western Digital): Influencer Blog Series
Project Type: Storytelling • Content Marketing
Role: Writer • Editor • Marketing Manager
Developed a high-impact storytelling series of blogs and white papers featuring G-Technology Ambassadors — elite photographers and filmmakers whose reputations depend on flawless, high-performance workflows. These pieces of content went beyond simple product mentions; they captured the emotional and technical realities of creative professionals working in demanding environments.
Scope of Work:
Interviewed world-renowned ambassadors to uncover deeper narrative angles around reliability, creative process, and gear dependency.
Translated complex workflow details into compelling, human-centered stories that resonated with both technical and aspirational audiences.
Wove product benefits seamlessly into the narrative, reinforcing G-Technology as an indispensable part of the creative toolkit.
Collaborated with influencer teams, PR, and product marketing to ensure accuracy and alignment with brand messaging.
Impact:
Strengthened G-Technology’s credibility among filmmaking and photography communities.
Humanized the brand by showcasing real-world use cases in high-pressure environments.
Elevated ambassador relationships and provided evergreen storytelling assets for GTM campaigns, product pages, and social promotion.
Helped shift brand perception from “storage hardware” to “creative workflow partner.”
Files: Baking Storage Into Filmmaking, Up in the AIR, Lucas Gilman White Paper
Product Launch Leadership
Great product marketing doesn’t just launch a product — it creates a moment, a narrative, and a reason for customers to believe.
SanDisk: Creator Series Product Launch
Project Type: Product Marketing • GTM Enablement • Portfolio Messaging
Role: Lead Product Marketer & Training Architect
This document became the core training asset for the product family launch, strengthening message consistency, field readiness, and cross-functional alignment.
Key Components:
Portfolio positioning + narrative framework
Defined the Creator Series identity, workflow-based messaging, and differentiators across microSD, SD UHS-II, USB drives, portable SSDs, desktop SSDs, and mobile storage.Product cards + messaging architecture
Detailed talking points, use cases, value props, and competitive distinctions for each SKU.Event enablement + FAQs
Equipped demo staff with guidance on product use cases, roadmap questions, pricing, and how to articulate the series’ advantages over core SanDisk products.Creator workflow mapping
Developed workflow diagrams for videographers, photographers, mobile creators, podcasters, and editors to ground product recommendations in real creator tasks.Software & ecosystem integration
Outlined how the SanDisk app and AI partner tools enhance workflow, backup, and media review.
This document served as the anchor training asset for NAB, improving message consistency, field confidence, and cross-functional alignment ahead of launch.
File: Creator Series Launch Guide
G-Technology (Western Digital): STUDIO XL GTM Strategy
Project Type: Product Launch Strategy
Role: Cross-functional GTM Lead
Developed the strategic foundation for the launch of the STUDIO product family — a key line designed for high-capacity, professional-grade workflows used by production teams, studios, and media organizations. This GTM strategy became the blueprint for how the product was positioned, communicated, and brought to market.
Scope of Work:
Built the complete GTM framework, including positioning, value propositions, messaging hierarchy, and differentiation strategy.
Crafted audience-specific narratives for filmmakers, post-production teams, photographers, and enterprise media customers.
Designed launch sequencing, channel tactics, and content asset requirements to support a cohesive rollout.
Partnered closely with product, sales, engineering, and PR to align on feature prioritization and competitive angles.
Identified ambassador and influencer integration opportunities to validate the product through real-world workflows.
Impact:
Delivered a unified GTM strategy that aligned all stakeholder teams and eliminated messaging fragmentation.
Strengthened market clarity around the STUDIO line’s performance, workflow relevance, and target use cases.
Enabled sales teams with concise, value-driven messaging and competitive positioning.
Provided the blueprint for all downstream content — including launch videos, web pages, ambassador demos, and event showcases.
File: Studio XL GTM Strategy
Experiential Marketing, Partnerships & Influencer Strategy
The best events and partnerships don’t just attract an audience — they create believers, build community, and turn brands into experiences people want to be part of.
SanDisk Ambassador Program Relaunch
Project Type: Influencer/Creator Programs • Brand Advocacy • Community Marketing
Role: Program Architect & Strategic Lead
When SanDisk needed to modernize its creator ecosystem and elevate the quality, consistency, and impact of its ambassador program, I led a full-scale revamp that transformed the initiative into a high-performing, strategically aligned engine for brand advocacy.
Scope of Work
Reimagined the entire program structure—from talent selection and onboarding to content strategy, activation planning, and performance measurement. This included:
Redefining ambassador criteria to align with new product priorities, audience segments, and brand positioning.
Evaluating and restructuring the creator roster to ensure stronger alignment with storytelling needs, professionalism, and collaborative potential.
Developing a scalable onboarding framework with updated guidelines, messaging, usage expectations, and brand training.
Creating a consistent content model that tied ambassador deliverables to product launches, campaigns, and evergreen storytelling.
Implementing performance tracking, engagement metrics, and standardized reporting for ongoing optimization.
Partnering cross-functionally with product, digital, legal, and regional teams to ensure program alignment and global activation readiness.
Impact
Elevated the ambassador program from a loosely managed network to a strategically grounded creator ecosystem that delivered clear brand impact.
Higher-quality content output that aligned with launch narratives and product workflows.
Improved professionalism and reliability across the creator roster.
Stronger brand consistency through structured messaging, guidelines, and storytelling frameworks.
Increased engagement and brand affinity through collaborations with photographers, filmmakers, and creators who authentically represented the SanDisk brand.
Created a repeatable program model that future regional teams could adopt and scale.
G-Technology (Western Digital): NAB Show
Project Type: Global Events • Influencer Strategy • Product Launch Alignment
Role: Senior Marketing Manager
Drove one of the most memorable NAB presences in the industry, reinforcing G-Technology’s leadership among professional creators.
Scope
Led full trade show strategy, booth experience, demo flow, and product storytelling.
Managed top creator talent, producing live demos and branded content.
Developed supporting assets: blogs, whitepapers, workflow content, influencer scripts, and post-show campaigns.
Impact
Thousands of qualified leads across global events.
Strengthened brand affinity with filmmakers, photographers, and production houses.
Influencer content (e.g., Lucas Gilman workflow series) amplified engagement and credibility.
Files: Video Shown on Left
G-Technology (Western Digital): Red Bull Illume Partnership Strategy
Project Type: Brand Partnership • Strategy Development • Influencer/MCM
Role: Strategy Lead
As G-Technology sought to deepen its influence in the global creator community, I identified Red Bull Illume — one of the world’s largest adventure and action sports photography competitions — as a high-impact brand alignment. I not only architected the partnership strategy but also personally developed relationships with Red Bull Illume, Red Bull Media House, Red Bull Corporate, and multiple Red Bull athletes, creating a long-term collaboration pipeline that elevated the brand globally.
Scope of Work
Built a comprehensive partnership strategy deck outlining co-marketing opportunities, ambassador involvement, live event integrations, and long-form content storytelling.
Designed a multi-touch activation plan spanning pre-event promotions, on-site presence, post-event amplification, and ongoing creator engagement.
Collaborated directly with Red Bull Illume leadership, Red Bull Media House producers, and athlete managers to align narratives, storytelling angles, and visual identity elements.
Identified opportunities for hero content capture (behind-the-scenes shoots, athlete showcases, workflow spotlights) to strengthen G-Technology’s association with elite creators.
Created messaging pillars and talking points to position G-Technology as an essential workflow brand for high-performance photography and filmmaking.
Impact
Strengthened G-Technology’s credibility in the professional and adventure photography market by aligning with one of the most respected competitions in the world.
Expanded global reach through Red Bull’s media ecosystem, athlete networks, and event amplification channels.
Deepened influencer relationships, leveraging Red Bull athletes and creators to authentically demonstrate product use in extreme real-world environments.
Established a repeatable partnership framework that informed future co-marketing and influencer strategies for the G-Technology brand.
